1) An online streaming platform (such as Netflix or Spotify) wants to recommend movies or songs based on users’ browsing and listening history. Demonstrate how web usage mining can improve personalized recommendations.
2) A travel booking website wants to analyze users’ clickstream data to reduce booking abandonment. Apply web usage mining techniques and explain how they improve customer experience
3) A healthcare organization wants to identify patient groups with similar medical histories and predict the likelihood of hospital readmission. Apply suitable descriptive and predictive mining techniques and justify your choice
4) A bank wants to classify loan applicants based on credit risk and identify groups of customers with similar financial behavior. Apply suitable descriptive and predictive mining techniques and justify your selection
5) Analyze the effectiveness of web content mining and web usage mining in improving product recommendations for an online shopping website
6) A smartphone manufacturer wants to monitor customer feedback from Twitter, Facebook, and Instagram after launching a new product. Demonstrate the role of social media mining in measuring customer satisfaction and brand perception.
7) A retail supermarket wants to segment its customers based on purchasing behavior and predict future purchase amounts. Apply suitable descriptive and predictive mining techniques, and justify your choice.